The Future of OTT and Ad-Based Streaming Platforms

Recently, OTT services have become extremely popular with many viewers.

Especially after the COVID-19 pandemic, people spent more time at home, which greatly increased demand for OTT platforms.

OTT platforms offer multiple contents via the internet.

Popular platforms include Netflix, Watcha, and TVING.

Unlike traditional cable TV, users can choose what they want to watch at any time.

Multiple reasons explain the rapid growth of OTT services.

It allows people to enjoy different genres from a single service.

Movies, dramas, and entertainment shows are easy to choose based on personal taste.

Another benefit is its lower cost compared to classic TV services.

The convenience of watching anytime and anywhere on smartphones or tablets is another advantage.

As OTT prices continue to rise, users are becoming more cost-conscious.

Because of this, interest in free streaming services is growing.

Free platforms supported by ads let people watch without cost.

This is especially attractive to users who care about budget.

FAST services are becoming popular as ad-supported alternatives.

For example, KT launched a FAST service called “Gi Live,” drawing public interest.

FAST is expected to become website a new revenue model while the paid TV market stagnates.

The main benefit of free platforms is zero subscription fees.

It also offers various content, expanding user choice.

The disadvantage is that ads are unavoidable.

In addition, the quality can be inferior to premium platforms.

In the future, both OTT and free streaming services will continue to evolve.

Advertising-supported services will likely attract more viewers.

Enjoying content without financial pressure is a strong advantage.

In conclusion, combining premium OTT quality with free access matters.

If both advantages are used properly, users can gain better experiences.

Upcoming changes in OTT and free streaming are highly anticipated.

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